On page 29 of the July 24, 2009, issue of the New Yorker various small ads appear for products like the famous AERON chair, the National Geographic expedition to Costa Rica, organic almond butter, etc. On the top right corner my eyes hit upon an ad for the Soul Storage Company. Its reads:
Is your soul weighing you down?
Store it!
In an outpatient procedure,
Dr. David Feinstein can extract and store your soul
in a state-of-the-art cold storage facility.
Go to the website and see why this ad is probably most ingenious marketing campaign that I have ever seen.